Communication is a very broad topic in business – it includes internal communication between staff, from management to employees, and it also includes external communication to the public through branding, advertising and PR.One of the key elements in business communication is persuasion. How do we get people to trust us, believe our stories and get on board with what we do? A big part of doing th...
Last year Google announced that it would be shutting down Google + due to low user activity and maintenance issues. That shutdown will now begin starting in February and April. As of February 4th, you...
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What is ranking?When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites that appear lower down the list of links have a lower ranking. How do search engines rank?Search eng...
We know it’s important to keep web content to a minimum and try to get our point across in as few words as possible. Too much text on a screen is a turn off, and people feel overwhelmed by it.We also ...
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What are keywords?In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly. Why are they important?When someone goes to a search engine they type in keywords or “search queries.” Keywords are the road between what...
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What is a backlink?A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.” Why do they matter?Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to search engines that this content is worth linking to. Backlinks are a way of vouching for a web page o...
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