We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we want to get honest feedback and learn something valuable from them. According to Peter Drucker, guru of business management, the fax machine is a prime example of the influential power in our questioni...
Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisions when it comes to introducing, modifying or discontinuing products or services – instead of relying solely on your gut instinct. Follow these five steps to host a successful focus group: 1. Define ...
The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so don’t wait too long to get feedback. Ask when when it’s fresh in your customer's mind. If you want to keep it really simple, ask just one question: “Are you happy?”Here are two ways PSPinc is doing that...
Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to engage with your customers is to create a survey for them. Surveys are easy to make and you can custom...
Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ needs and desires? If business is good, that’s a pretty solid indicator your ways are right. But what if business could be better? I think there’s always room for improvement, and it starts with customer research.In this next series of articles, we e...
It’s okay to feel stressed or frantic about work sometimes, but when it happens every day it’s time to make some changes. From jamming to your favorite tunes to tidying up a bit, here are 7 ways to de-stress while at work. 1. ExerciseDon’t underestimate the benefits that a brisk walk around the office or around the block can have on your energy levels. If you don’t have time to leave the office tr...
Classrooms look much different than they did just five years ago. You’ll see more laptops, smart whiteboards and tablets in the hands of students. Nowadays, teachers and students collaborate differently too, using a lot of online resources.So how did Google Docs, a web-based collaborative word processor, become the hottest chat app for teens in school?Google Docs was born from multiple Google acqu...
Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to the news feed.Like Google, Facebook determines how posts rank and which ones show up first in your news feed. In an effort to ‘save Facebook’ Mark Zuckerberg has implemented changes that cut back on showing posts that aren't from users' friends and fam...
As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appearance has an effect on people’s opinion of your business. Well, the same concept applies to your online business.Below, we share 9 elements that every website needs to put its best foot forward. A Cl...
Doing the same thing the same way might be comfortable, but is it helping your business progress? That’s the question of the day. The formula for success is simple: you make a profit by earning more revenue than your cost. So we often focus on ways to increase our revenue, but what if we could also cut costs? And remember, time is costly too. One of our clients needed help making their process mor...
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