Traveling out of town for business can be cumbersome and time-consuming, although sometimes necessary to meet with people face to face. Fortunately, technology advancements have given us many options to “virtually meet” clients, business partners or vendors face to face – and this month we’ll explore some of those ways to go beyond the conference call. Today we want to share some free tools for vi...
1. First, you must verify that your business listing doesn’t already exist. To do this you’ll need to Google your business name and location. On the search result page, look to the right; if there isn...
Google My Business (GMB) is a tool built for businesses to manage their online presence – and it’s FREE! The GMB dashboard lets you control multiple business listings on map and search results. When you first start with Google My Business, you’ll need to verify your business. Once verification is complete, you can manage how your business information is displayed on Google, including your hours of...
Google+ is starting to delete user accounts as part of their consumer-side shutdown of the failed social media platform. What concerned us and many other small businesses, were the consequences of shutting down part of the Google eco-system.At its best, Google+ was a virtual storefront for many small businesses. At its worst, it was a struggling social network. At the beginning of its lifespan, in...
Google has begun phase two of shutting down its social network Google+, which it announced it would do back in 2018. February was the last time anyone could create a new Google+ account. On Tuesday, April 2nd, Google began deleting user accounts, data and content, including those of its top executives. This doesn’t come as much of a surprise. But what is surprising, however, is what Business Insid...
We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we want to get honest feedback and learn something valuable from them. According to Peter Drucker, guru of business management, the fax machine is a prime example of the influential power in our questioni...
Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisions when it comes to introducing, modifying or discontinuing products or services – instead of relying solely on your gut instinct. Follow these five steps to host a successful focus group: 1. Define ...
The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so don’t wait too long to get feedback. Ask when when it’s fresh in your customer's mind. If you want to keep it really simple, ask just one question: “Are you happy?”Here are two ways PSPinc is doing that...
Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to engage with your customers is to create a survey for them. Surveys are easy to make and you can custom...
Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ needs and desires? If business is good, that’s a pretty solid indicator your ways are right. But what if business could be better? I think there’s always room for improvement, and it starts with customer research.In this next series of articles, we e...
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