When you consider your marketing or sales process, where do you see the cracks? Is there room for improvement? Do you need to boost productivity in any particular area? Could you fill the gap with an automated experience to improve the customer experience?If you answered yes, let’s nail down the type of tool(s) you should consider:Marketing Automation:Marketing is different from sales. And that’s ...
Automation in the workplace is an interesting field with growing opportunity. Automating your business processes can prove to be beneficial, but it can come with its own growing pains. The first thing you need to do is figure out where automation can really help your company become more efficient and improve performance.So where can you improve performance?For PSPinc, we always want to make sure o...
Happy 4th from PSPinc!
This month PSPinc turns 32 years old. In that time our company has evolved quite a bit, so today let's stroll down memory lane and reflect on our timeline of events.PSPinc was born in July 1987 on Mercer Island, Washington. Working in his apartment, Ken Uchikura started the business with a vision to introduce U.S. PC software technology to the Japanese market. The Japanese PC market was behind, an...
Bellevue July 1st, 2019 - Pacific Software Publishing, Inc. (PSPInc), which helps businesses thrive in an online world with professional websites, email services, and effective online marketing, announces today that Mayumi Nakamura will be stepping down as CEO & President of PSPinc on July 1st. Mayumi became CEO & President in 2009 and has led PSPinc for the last 10 years. Mayumi will remain with ...
On Tuesday we talked about Generation Xers and Millennials. Today, we’re taking a look into the up and upcoming Generation Z. We’ll look at how our marketing efforts will need to change in order to re...
Millennials are now the biggest generation in the workforce, with 95 million people between the ages of 20 to their late 30s. With that many millennials working their way up the corporate ladder, we’re sure to see some changes in company cultures. But, how do millennials and Gen Xers differ? And how do they work together in today’s business world? CommunicationPerhaps the biggest gap between these...
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world. 1. Use audio to reach new audiences. There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we lis...
SSL is your front line of defense and protects your sensitive information as it zips across the Internet. We wrote about the importance of SSL on our blog last summer, find it here! SSL (Security Sockets Layer) is the process of encrypting sensitive information, providing authentication, and trust to your website visitors. SSL makes data that travels between computers or servers impossible to read...
Last year, Facebook founder and CEO, Mark Zuckerberg, was asked to answer questions from congress regarding improper privacy practices, but how well do you know the backstory?Facebook’s trouble came when the New York Times published a story about election consultant, Cambridge Analytica, gaining users’ personal data via Facebook. Cambridge Analytica saw opportunities from a Facebook app, “This is ...
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