On Tuesday we talked about Generation Xers and Millennials. Today, we’re taking a look into the up and upcoming Generation Z. We’ll look at how our marketing efforts will need to change in order to re...
Millennials are now the biggest generation in the workforce, with 95 million people between the ages of 20 to their late 30s. With that many millennials working their way up the corporate ladder, we’re sure to see some changes in company cultures. But, how do millennials and Gen Xers differ? And how do they work together in today’s business world? CommunicationPerhaps the biggest gap between these...
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world. 1. Use audio to reach new audiences. There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we lis...
SSL is your front line of defense and protects your sensitive information as it zips across the Internet. We wrote about the importance of SSL on our blog last summer, find it here! SSL (Security Sockets Layer) is the process of encrypting sensitive information, providing authentication, and trust to your website visitors. SSL makes data that travels between computers or servers impossible to read...
Last year, Facebook founder and CEO, Mark Zuckerberg, was asked to answer questions from congress regarding improper privacy practices, but how well do you know the backstory?Facebook’s trouble came when the New York Times published a story about election consultant, Cambridge Analytica, gaining users’ personal data via Facebook. Cambridge Analytica saw opportunities from a Facebook app, “This is ...
"Carding" became a thing in the 80s as the use of credit cards became more popular. It’s a form of fraudulent activity where your credit card (or bank account) is hacked and used to purchase expensive goods. It’s sad there’s a group of bad people taking advantage of something that is supposed to make our lives more convenient. These hackers are also known as “carders.” Be aware of these common tec...
I don’t know what I would do without my smart phone. I use it to check traffic so I can find the best route in the morning. I use GPS to go to my meetings, no more printed maps. I use it to check-in for flights and show my e-ticket. I don’t even carry cash or credit cards because it’s all on my phone, including person-to-person money transfers using Venmo. Everything is available to us on our phon...
It began with the ATM PIN and passwords have since become prevalent in our daily lives, a critical piece in our IoT way of life. With all of our personal information online, and internet hackers becoming more sophisticated, it’s now more important than ever we protect our information with strong passwords. Password “strength” is a way to measure its effectiveness. As our computing power increases,...
If you’re in the position to have a responsive website designed for your business, here are 5 things to consider that will make it worthwhile.1. MinimizeA website that is displayed on a mobile device ...
Responsive design is a technique used by web designers where the pages of a website “respond” and reconfigure to a mobile-friendly view on whatever device is being used. Not too long ago, designers had to create one website for desktop and a separate one for mobile. The mobile website was usually a watered-down version of the main site – but times have changed. Even before Google announced mobile-...
An all-new multi-service login for your PSPINC web apps!
Request a quote for Custom WordPress Design
.png){kind=icon}