1. Posting as Frequently as Possible This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity. Instead, focus on creating quality ...
We are past the halfway mark for 2019 – so now is a good time to assess which trends are changing and what to follow. 1. Continued Distrust in FacebookO.K. So this isn’t exactly a surprising trend. Facebook has consistently been in news headlines this year. But, even with all the bad press, Facebook still boast an impressive 1 billion active users. Understanding users’ distrust while still using t...
Artificial Intelligence (AI) and automation are critical components to the future of business. Some experts say, “AI will add nearly $16 trillion to the global economy by 2030.” (Source: Forbes.com) As our computing power gets stronger and faster, smart devices are reaching the speed of our brains, calculating the probabilities and possibilities of an outcome, creating more AI-like results. Automa...
When you consider your marketing or sales process, where do you see the cracks? Is there room for improvement? Do you need to boost productivity in any particular area? Could you fill the gap with an automated experience to improve the customer experience?If you answered yes, let’s nail down the type of tool(s) you should consider:Marketing Automation:Marketing is different from sales. And that’s ...
Automation in the workplace is an interesting field with growing opportunity. Automating your business processes can prove to be beneficial, but it can come with its own growing pains. The first thing you need to do is figure out where automation can really help your company become more efficient and improve performance.So where can you improve performance?For PSPinc, we always want to make sure o...
This month PSPinc turns 32 years old. In that time our company has evolved quite a bit, so today let's stroll down memory lane and reflect on our timeline of events.PSPinc was born in July 1987 on Mercer Island, Washington. Working in his apartment, Ken Uchikura started the business with a vision to introduce U.S. PC software technology to the Japanese market. The Japanese PC market was behind, an...
Bellevue July 1st, 2019 - Pacific Software Publishing, Inc. (PSPInc), which helps businesses thrive in an online world with professional websites, email services, and effective online marketing, announces today that Mayumi Nakamura will be stepping down as CEO & President of PSPinc on July 1st. Mayumi became CEO & President in 2009 and has led PSPinc for the last 10 years. Mayumi will remain with ...
On Tuesday we talked about Generation Xers and Millennials. Today, we’re taking a look into the up and upcoming Generation Z. We’ll look at how our marketing efforts will need to change in order to re...
Millennials are now the biggest generation in the workforce, with 95 million people between the ages of 20 to their late 30s. With that many millennials working their way up the corporate ladder, we’re sure to see some changes in company cultures. But, how do millennials and Gen Xers differ? And how do they work together in today’s business world? CommunicationPerhaps the biggest gap between these...