Geomarketing is a powerful tool where we business owners can use people’s smartphone location information to our advertising advantage. There are over 250 million smartphone users in the U.S., which means about 3 out of 4 people has a smartphone. It’s not too far off to state that just about everyone except babies and small kids have a device of their own!Not everyone has location information enab...
“Geomarketing” is a relatively new term combining two words: geography and marketing. It’s the practice of using geographic location information in our marketing activities. With today’s technology, even companies that lack the large marketing budgets can find ways to access demographic information about their customers, allowing them to really target a specific audience when it comes to marketing...
First, you’ll need to add on the Import and Export mail feature to Thunderbird. 1. Open your Thunderbird desktop app. 2. Click the drop-down menu in the top-right corner. 3. Find and select the “Add-ons” button from the right menu.4. Click “Get Add-ons.”5. In the search bar, type in “ImportExportTools.”6. Add the “ImportExportTools” to Thunderbird.7. When prompted, click the Install Now button8. F...
Follow these steps for backing up emails in Outlook for Office 365, Outlook 2019, Outlook 2016, and Outlook 2013: Backup to a folder on your computer:1. Go to File in the tool bar > Open & Export > Import / Export2. Choose “Export to a file” from the list of actions. Then click next. 3. Select “Outlook Data File .pst from the list of file types.4. Choose the mail folder that you want to back up. 5...
Method 1 Use the export mailbox feature in Apple as a way to archive your emails. This method lets you remove messages from Apple Mail while still keeping a saved copy. 1. First, open up Apple Mail.2. From the menu bar, click on Mailbox > New Mailbox.3. Drag and drop the emails you want to backup into the new mailbox.4. Right-click on the new mailbox and choose “Export Mailbox” in the sidebar.5. C...
1. Posting as Frequently as Possible This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity. Instead, focus on creating quality ...
We are past the halfway mark for 2019 – so now is a good time to assess which trends are changing and what to follow. 1. Continued Distrust in FacebookO.K. So this isn’t exactly a surprising trend. Facebook has consistently been in news headlines this year. But, even with all the bad press, Facebook still boast an impressive 1 billion active users. Understanding users’ distrust while still using t...
Artificial Intelligence (AI) and automation are critical components to the future of business. Some experts say, “AI will add nearly $16 trillion to the global economy by 2030.” (Source: Forbes.com) As our computing power gets stronger and faster, smart devices are reaching the speed of our brains, calculating the probabilities and possibilities of an outcome, creating more AI-like results. Automa...
When you consider your marketing or sales process, where do you see the cracks? Is there room for improvement? Do you need to boost productivity in any particular area? Could you fill the gap with an automated experience to improve the customer experience?If you answered yes, let’s nail down the type of tool(s) you should consider:Marketing Automation:Marketing is different from sales. And that’s ...
Automation in the workplace is an interesting field with growing opportunity. Automating your business processes can prove to be beneficial, but it can come with its own growing pains. The first thing you need to do is figure out where automation can really help your company become more efficient and improve performance.So where can you improve performance?For PSPinc, we always want to make sure o...