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PSPINC What's New Newsletter Vol. 126 "Business Competition"


Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay ahead of the game. When looking at your competitors, you’ll want to look at what products they offer, how much they cost, and how they market them. Then, you’ll want to compare them to your business.

Through this, you can figure out what your weaknesses may be and what competitive advantage you have by comparison. Generally, the most important purchasing considerations are price and product quality. If your offering is cheaper than your competitor, market that. If it’s more expensive, maybe it’s because the quality's better than your competitor's. Make sure your customers know that. But don’t obsess over your competitors. In the end, the focus should still be serving your customers’ needs and desires.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at or visit us online at