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How to Host a Focus Group

Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisi...

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Simple, Immediate Surveys get Results

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so do...

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How to Get Customer Feedback

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk...

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Learning from our Customers

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ needs and desires? If business is good, that’s a p...

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7 Ways to De-Stress at Work

It’s okay to feel stressed or frantic about work sometimes, but when it happens every day it’s time to make some changes. From jamming to your favorite tunes to tidying up a bit, here are 7 ways to de...

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Google Docs, the New Chat?

Classrooms look much different than they did just five years ago. You’ll see more laptops, smart whiteboards and tablets in the hands of students. Nowadays, teachers and students collaborate different...

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Why is my Company's Facebook Reach Declining?

Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to the news feed. Like Google, Facebook determines how ...

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9 Things Every Small Business Website Should Have

As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appe...

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Step out of your Business Comfort Zone

Doing the same thing the same way might be comfortable, but is it helping your business progress? That’s the question of the day. The formula for success is simple: you make a profit by earning more r...

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Digitizing your Business Operations

Today we want to share another example of a company that stepped outside the box to improve its business operations. Vantaggio Suites is a specialty extended-stay hotel chain, located in San Diego and...

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