Precision Over Proximity: Why Intent-Based Marketing Wins

Brand awareness is one of the most important foundational aspects of a small business. The problem is that it isn’t a metric you can easily measure. As a result, business owners ultimately start to feel like their marketing budget isn’t delivering the results they’re looking for. Most digital advertising today is noisy, disruptive, and, quite frankly, ignored. However, there’s a difference between someone seeing a random ad and someone seeing the solution to their problem as they’re actively searching for one.

 

That’s the difference of Google Ads. It shifts your strategy from disruption to solution, and lets you meet your customers halfway rather than blindly chasing them in the crowd.

 

When someone types a query into Google, they’re actively looking for specific information or a product. Businesses that invest in Google Ads are more likely to have their websites appear at the top of search results, delivering not just sheer volume but also intent.

 

Rather than just trying to reach more people online, Google Ads lets you filter for your specific audience, with factors like:

 

Sometimes, marketing feels like a guessing game. However, Google Ads ensures your ad drives results with every cent you spend by giving you immediate insights into which headlines resonate, which services are in high demand, and what your return on investment (ROI) looks like. Equipped with this data, you can scale your business without it feeling like a leap of faith.

 

At PSPINC, we help businesses manage the technical side of the overall Google Ad process. If you’re looking to try this out, make sure your initial investment helps you connect with your next customer by partnering with us on our Sprout Plan. For a limited time, we’ve waived the setup fee to make it even easier and more accessible for our customers. Get started by contacting our expert team.