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The first step in competing in today’s digital landscape as a business is to have a website. But, to truly succeed, understanding how people interact with your online presence is crucial. This is where Google Analytics comes in. It’s a powerful, free tool that provides a wealth of data to help you make smarter, informed business decisions and ultimately, achieve your goals.
Unlock the Data Goldmine
At its core, Google Analytics gives you a clear picture of how your website’s performing. Especially when it comes to two crucial types of data:
- User Acquisition: Where are your visitors coming from? Are they finding you through Google search, social media, an email campaign, or by typing your URL directly?
- User Behavior: What are they doing on your site? Which pages are they visiting, how long are they staying, and are they completing the action you want them to take?
Some users may have anti-tracking extensions that limit the amount of data they share, and personally identifiable information is off-limits, but Google Analytics still provides an abundance of valuable data. The key is knowing what to look for and how to use that information to your advantage.
Key Metrics to Get You Started
With hundreds of metrics and dimensions to choose from, start by focusing on a few key metrics:
- Users: The total number of unique visitors to your site.
- Sessions: The number of times users have engaged with your site. A single user can have multiple sessions.
- Average session duration: How long, on average, users spend on your site.
- Conversions: The number of users who completed a desired action, like making a purchase or filling out a form.
How to Set Up Google Analytics for Your Website
Set up Google Analytics for your website to unlock the power of data and truly understand your website's performance. If you need extra assistance or encounter any issues, please reach out to our support team for personalized help.
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Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007
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| PSPINC Creates Tools For Your Business |
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| Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com. |
