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Hiring someone to design your company logo

Hiring someone to design your...

You may have heard the term “brand identity” thrown around a lot by creative types. To boil it down, your brand identity is essentially the visible aspects of your company such as corporate colors, design considerations, fonts, and the all-important logo.

Your company logo is one of the most important parts of your brand identity. It is essentially a visual representation of what your company is, does, and represents. So choosing a logo is equal parts exciting and stressful.

When it comes time to define your brand within a logo, or perhaps redesign an outdated/existing logo, there are many important things to consider. The first step, if you don’t have an in-house creative team, is to hire a logo designer that best understands your company and can translate that to an easily identifiable visual.

Here are a few tips to help you navigate the hiring process for a logo designer.

Make sure candidates have a portfolio

I can’t stress this enough, if someone wants to design a logo for you but cannot provide examples of work done in the past and they don’t have a digital portfolio - consider it a red flag. Every designer should be prepared (and excited) to show off some of the design work they have done in the past. You want to know what they are capable of before you enter into an agreement with them.
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Have an idea on logo styles you like

There are many types of logos - abstract, mascot, emblem, minimalist, a letter mark, etc. You don’t necessarily need to be an expert on all of the terminology, but you should know what you like and what you don’t. Do some research, and have some examples on hand ready to show your logo designer. They don’t have to be from a related field, they just have to be a style you like and that you feel would well represent your brand.

Be prepared to give thoughtful feedback

Rarely is a logo perfect on the first attempt. Your designer should be able to give you a few samples to choose from. Be sure to study them carefully and document what you like and what you don’t like. Nobody knows your business better than you do, so be sure to help the designer best understand why you feel the way you do.
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Upon delivery be sure to receive multiple scalable file types

Congratulations! You have a logo you are stoked, now it is time for final delivery to close out the project. Any reputable designer will be able to provide you with multiple file types - .png, .pdf, .ai, .eps, etc. You want to make sure you receive scalable graphics (such as .ai and .eps) so that whether you are placing it on a business card, website, or even a 40-foot banner - it will look crisp and beautiful.

Even if you are contracting out your logo design work there is still so much to think about, and we have really just scratched the surface. Don’t trust your logo design to $5 logo factories that will create unoriginal and uninspiring work. Be sure to hire a reputable and trustworthy designer.

If you are looking for someone to help with your logo design, please feel free to contact us. We have in-house Designers deeply experienced in designing logos for all of our own business tool brands, as well as a number of our valued customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at or visit us online at