What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

 

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!