You have heard us talk a lot about SEO (search engine optimization). However, there is another acronym you may have heard called SEM.
What is SEM?SEM stands for “Search Engine Marketing”.
Where SEO is focused 100% on optimizing your website to rank high on SERPs (search engine result pages), SEM is about generating traffic and brand visibility through organic and PPC (pay per click) campaigns.
You can think of SEM as the umbrella that SEO and PPC campaigns fall under.
Benefits of an SEM mindsetWhile SEO should never be neglected, it is a piece of the SEM puzzle. The PPC element will help the speed at which your site can rank higher on search results.
Search engines like Google place PPC ads above organic search results. Meaning you can pay to have your ad potentially seen above highly ranked organic results. A huge benefit for new websites, looking to dramatically increase their brand awareness.
Focusing solely on SEO is a great place to start when you have a limited (or non-existent) advertising budget. You won’t necessarily see a dramatic return on investment quickly, as SEO takes months and sometimes years based on competition in the space.
However, if you have a consistent advertising budget, the ability to launch landing pages, and can manage a Google ads account - PPC is a great way to bring exposure to your amazing products and services.
If you are considering leveling up your SEO to SEM and are looking for assistance in getting started please let us know, we would love to speak with you about your goals and how we can help!
Pacific Software Publishing, Inc.
1404 140th Place N.E., Bellevue, WA 98007
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|Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at firstname.lastname@example.org or visit us online at https://www.pspinc.com.|