What’s New Newsletter Vol. 297 “Why Social Media Isn't Helping You Drive Sales, But Google Ads Will”

After decades of helping small businesses grow online, we’ve heard it all before: businesses invest so much time and money trying to increase sales and leads, only to see the bottom line stagnate. Why? People tend to misunderstand a fundamental truth about marketing with social media. Marketing on social media is about increasing brand awareness, while Google Ads is ideal for qualified lead generation and immediate sales. While social media helps foster community and engagement, ads act as an interruption to users. This interruption helps keep your brand top-of-mind, but if your main goal is to generate more leads and drive sales, social media won’t be the solution. 

 

Users on social media scroll while users on Google search, which is the difference that delivers a superior ROI, making it essential for small businesses today. At PSPINC, our marketing plans are centered on the power of Google Ads, ensuring your budget generates not only impressions but also valuable conversions. So, take the guesswork out of managing paid advertising by letting our experts take the lead. Get started by signing up for one of our marketing packages.