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Last week, PSPINC partnered with JAS-NET (Japan-America Networking) to host a special networking and educational event, featuring two leaders from Ezell’s Famous Chicken, one of the PNW’s most recognizable brands and a long-time PSPINC customer.
Featuring presentations from Lewis Rudd, the President, CEO, and Founder, and Rajah Anderson, the Marketing Director, from Ezell’s Famous Chicken, attendees gained insights on how a focus on a strong marketing strategy, community involvement, and a long-term vision drove the company’s overall growth.
What Sets Ezell’s Apart
During the presentation, Lewis discussed how Ezell’s Famous Chicken stays true to the values: honesty, loyalty, and relationships. That ultimately helped build its reputation and loyal customer base throughout the PNW and beyond while emphasizing the importance of differentiating the brand in a competitive marketplace by telling authentic stories and taking unique opportunities to stand out.
Ezell’s drives customer loyalty while maintaining a strong brand presence by highlighting its key differentiators, which include:
- Fresh, never-frozen chicken
- Larger portions and quality ingredients
- 100% breast meat chicken strips
- No preservatives or additives
- Cooking with 100% vegetable oil
- Consistent product quality that keeps customers coming back
“We have a fighter mentality,” Rudd shared, highlighting the company’s approach to growth and innovation.
Marketing With Purpose
Beyond providing their customers with delicious food, Ezell’s stays committed to giving back to the community. Just over the past year, they’ve provided $95,000 in food and financial support to community organizations through the company’s marketing fund and various community donation initiatives.
Ezell’s current marketing strategy, as Rajah Anderson presented on, consists of focusing on three specific areas:
- Differentiation
- Creating reasons for customers to return
- Strengthening owned marketing channels
The overall discussion reinforced the importance of building trust, maintaining consistent communication, and developing lasting relationships with customers.
Join Us for a Future Event
We'd like to thank Lewis Rudd and Rajah Anderson from Ezell's, JAS-NET, and everyone who attended for making this event a success.
Designed to help small businesses grow, connect, and succeed, we regularly hosts educational and networking events for both our local Greater Seattle customers and our local San Diego customers. Interested in attending a future event? Visit our Upcoming Events page to see what’s coming next and reserve your spot today.
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Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007
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| PSPINC Creates Tools For Your Business |
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| Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com. |
