Blog
12-06-18
This month we’re covering some tips on cleaning up your virtual office, starting with email. We’ve discussed making your inbox a priority on your to-do list, now let’s discuss the advantage of using y...
12-04-18
It’s hard to believe we are counting down the final days of the year. The holiday season can be a quieter time in the office – which makes it a great time to do some house-cleaning so you can start fr...
11-29-18
1. Open Rate What is it? The number of times your email has been opened. Your open rate is a direct reflection of your subject line and the best time to send emails. Testing different subject lines an...
11-27-18
Knowing how to write an engaging email doesn’t mean anything if you don’t have a list to send it to. Whether you’re starting from scratch or you simply want to grow your existing email list – here are...
11-22-18
Happy Thanksgiving from all of us at PSPinc! We hope you have a wonderful long weekend with your family!
11-20-18
Boring Subject Line The subject line of your email is your chance to shine! It’s the defining moment where someone decides if they want to open your email or drop it into the trash bin. So don’t be du...
11-15-18
Over the next few weeks, we’ll dive into strategies that will help you take your email marketing campaign to a new level. First, we need to establish what makes an email campaign “successful” and some...
11-13-18
According to the FTC Sentinel 2017 report, the type of email scams that tricked people the most were shop-at-home catalog sales, followed by business and job opportunities. Email scams reported to the...
11-08-18
One of the most common phishing emails we see is a scam asking you to renew your domain name registration. It looks very authentic by including your domain name, your name, and the registration period...
11-06-18
Scaring people into action -- this is the latest scam tactic we’ve seen. It’s unfortunate the amazing internet technology we’ve created to improve our quality of life is now being used against us in t...