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Virtual Meetings: Going Beyond the Conference Call

Traveling out of town for business can be cumbersome and time-consuming, although sometimes necessary to meet with people face to face. Fortunately, technology advancements have given us many options ...

How to Set Up Google My Busi...

How to Set Up Google My Business

1. First, you must verify that your business listing doesn’t already exist. To do this you’ll need to Google your business name and location. On the search result page, look to the right; if there isn...

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What is Google My Business?

Google My Business (GMB) is a tool built for businesses to manage their online presence – and it’s FREE! The GMB dashboard lets you control multiple business listings on map and search results. When y...

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Will the End of Google+ Affect my Business Reviews?

Google+ is starting to delete user accounts as part of their consumer-side shutdown of the failed social media platform. What concerned us and many other small businesses, were the consequences of shu...

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Google+ is Deleting User Accounts

Google has begun phase two of shutting down its social network Google+, which it announced it would do back in 2018. February was the last time anyone could create a new Google+ account. On Tuesday, A...

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Customer Surveys: Ask the Right Questions

We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we w...

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How to Host a Focus Group

Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisi...

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Simple, Immediate Surveys get Results

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so do...

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How to Get Customer Feedback

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk...

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Learning from our Customers

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ needs and desires? If business is good, that’s a p...

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