Blog
2017-08-31
We covered a lot of ground about local marketing and its platforms. In this last blog of the series, let’s talk about some things you should NOT do. 1) You should NOT ignore claiming your business onl...
2017-08-29
In your local marketing efforts, there are things you can routinely do on your website and social media to boost your success: 1) Create a hashtag. You’ve seen these creative phrases that begin with t...
2017-08-24
When it comes to Google’s formula for ranking companies in online search results, there are many factors that are not disclosed. Google also fine-tunes its algorithm constantly to give end users the b...
2017-08-22
When it comes to local marketing, you’re not limited to just Google and Facebook. Sites like Yelp and TripAdvisor that engage with local businesses, and where people can submit their reviews and exper...
2017-08-17
Most people by now have their own personal Facebook accounts, but not everyone is set up with a business account. Does your business have a Facebook account yet? You might think, “Oh no, another thing...
2017-08-15
Claiming your business in the Google database is probably the most crucial piece of your search engine optimization (SEO). SEO isn’t all about fancy tags and keyword-rich content, that’s just part of ...
2017-08-10
If your business doesn’t do much with social media or online marketing, you may not even realize reviews are being posted about you without you even knowing. That is not a good situation, especially i...
2017-08-08
Whether you’re investing in a local marketing campaign or a larger-scale campaign, you should always have a strategy in place. Also decide if your campaign will be something permanent or a temporary t...
2017-08-03
Just as a Super Bowl ad may not be a good fit for your company, you also need to determine if local marketing is a good fit for your type of company. For example, if your business doesn’t have a physi...
2017-08-01
During the 2016 Super Bowl, CBS charged $5 million for a 30-second commercial spot. That was strictly for air time, not including any production costs to make the ad. To be seen by 100 million people ...