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PSPINC What's New Newsletter Vol. 102 "Networking with Loud Nerds"

This week we released the beta version of Loud Nerds, an online directory for technical professionals specifically designed to showcase their services to prospective employers. During this initial beta launch, we are focused on populating the system to include talented tech professionals seeking work, regardless of their specialty: developers, designers, social media marketers, hardware sales, tec...

What is a Customer Persona?

What is a Customer Persona?

If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a com...

Introducing Loud Nerds - Nerd...

Introducing Loud Nerds - Nerds in Business!

We’re excited to share with you the beta launch of Loud Nerds — an online directory for technical professionals to showcase their services and to be found by prospective employers. Loud Nerds provides a new avenue for freelancers and small technical companies to connect with new customers. Not only helping increase their revenue, but also assists in making those valuable business connections all s...

PSPINC What

PSPINC What's New Newsletter Vol. 101 "Pass Wizard: A Password Management Software Release Coming Soon"

Pass Wizard, a cloud-based password management service that is currently in beta, will officially release soon. As of now, you can store 30 passwords for free, so please register and try it out. If you want to store more than 30 passwords, you can get our paid account, which will cost $19.95/year and will not have a password limit. Additionally, you can apply for multiple accounts with a group adm...

What Content Monetization Look...

What Content Monetization Looks Like Today

With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers...

PSPINC What

PSPINC What's New Newsletter Vol. 100 "Attracting Customers with your Website"

I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a website? What website acts as your homepage and what pages do you visit the most ...

Website Design Tips for Non-De...

Website Design Tips for Non-Designers

Creating a visually appealing website is crucial for any business. But it can be a daunting task for a non-designer. Perhaps that’s why many businesses outsource this task to companies like Pacific Software Publishing Inc. (PSPINC) who have the expertise to not only design websites but build them as well. But there are a few things every business owner should know when it comes to website design. ...

PSPINC What

PSPINC What's New Newsletter Vol. 99 "Authenticating companies with domain names"

Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s to drive awareness towards the existence of your company. There are many ways to share information about your company. There are numerous social media platforms like Facebook, Yelp, Twitter, Instagram,...

How Companies Use AI

How Companies Use AI

Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon presented their program, the Logic Theorist, designed to imitate the human’...

PSPINC What

PSPINC What's New Newsletter Vol. 98 "Using Forms on Your Website with Informakers

Have you ever wanted to collect information from your customers on your website? There are many times when you would like to receive your customers’ input. And many do so by creating a survey or an inquiry form. Without input from your customers, your website is just a medium for transmission and reporting. Since its beta release in 2011, Pacific Software Publishing Inc. (PSPINC) has been operatin...

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