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The Difference Between B2B an...

The Difference Between B2B and B2C Marketing

When marketing a business successfully, a lot of research, strategy, and execution goes into it. But what works for one company won’t necessarily work for another. Even if both companies are relativel...

Announcement: PSPINC Product...

Announcement: PSPINC Products SMS Service Outage

Dear Valued Customer, Thank you for choosing Pacific Software Publishing, Inc. From 3pm PST this afternoon (8AM JST on 12/02), we began experiencing issues caused by a third-party SMS service outage. Currently, processes involving SMS text messages for some PSPINC products has become unavailable. You can still sign up or log in to our services as normal. We will keep you posted once the outage is ...

The Benefits of Authenticator A...

The Benefits of Authenticator Apps

For many online accounts, users can add an extra layer of security with two-factor authentication via authenticator apps. To do this, authenticator apps generate a six to eight-digit code every 30 sec...

What’s New News...

What’s New Newsletter Vol. 143 “Press Releases”

In business, we still consider press releases as a fundamental part of the communication cycle when marketing new product launches and events. It is, after all, a direct link to local media publicatio...

How Personalized Marketing C...

How Personalized Marketing Can Benefit Your Business

With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you long term. Customers want to feel special rather ...

Tap-To-Call iOS app now availa...

Tap-To-Call iOS app now available!

We are happy to announce that we have released an all-new iPhone app called Tap-To-Call. Tap-To-Call is designed to help less tech-savvy users make phone calls with their iPhone quickly and most impor...

Get 50% Off Your First Year of...

Get 50% Off Your First Year of Pass Wizard Pro!

The holidays are here early this year because we’re now offering 50% off your first year of Pass Wizard Pro, our secure password manager. Just use the code, PRO50, at checkout and you’ll see the price...

What’s New News...

What’s New Newsletter Vol. 142 “Social Issues”

Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few years as there’s been more evidence of customers purc...

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