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What’s New News...

What’s New Newsletter Vol. 167 “Make Calls Easily with Tap-To-Call”

When our CEO, Ken Uchikura, realized his parents were having trouble calling him on their phones, he had an idea. If it was this hard for his parents to call people, it must be a problem other senior citizens face, too. That’s why he created Tap-To-Call. As the name suggests, users can easily make phone calls, as well as video calls, with the tap of a button! While many senior citizens own a smart...

What Goes into an Effective Ma...

What Goes into an Effective Marketing Plan?

There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initial ideas of what you want to do to market your product, service, and overall ...

Announcement: Mail Server Up...

Announcement: Mail Server Update

Dear valued customers,Thank you for choosing Pacific Software Publishing, Inc.We are always looking to improve the services we offer you.As such, we will be conducting mail server update.You may experience delay in sending emails for a few seconds during the time below.The schedule is as follows:* USA Pacific Daylight Time- May 9th (Tue) 9:00 - 9:30am* Japan Time- May 10th (Wed) 1:00 - 1:30amPSPIN...

What’s New News...

What’s New Newsletter Vol. 166 “Web Hosting for Your Website”

For anyone that has a website, you probably know how important web hosting is to your site. Having one is essential for keeping your site online, but it’s also important to have the right kind. The type of hosting you have for your site will dictate how much available space you have, how much monthly traffic can go to your site without it slowing down, and how secure your site is. Every person’s w...

Marketing Objectives and a Str...

Marketing Objectives and a Strategy Statement

The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include increasing brand awareness or increasing a certain perception about your product or overall company...

What’s New News...

What’s New Newsletter Vol. 165 “Custom Web Design Solutions”

An important part of developing a business’s brand identity is its website. The elements that go into designing a business website include a logo, a simple navigation bar, a clear call-to-action (CTA), a product and services page, and an about us page. The web designer’s job isn’t just to create these components, but it also involves making the site look attractive using specific colors and overal...

Announcement: WordPress Ser...

Announcement: WordPress Server Security Update

Dear valued customer,Thank you for choosing Pacific Software Publishing, Inc.In order to make your use of our service more comfortable, we will deploy a security update on the WordPress server on the following schedule. This update will temporarily disable access if you repeatedly log in with inappropriate login information.There will be no downtime due to this update.The schedule is as follows:* ...

Why Google Analytics is Switch...

Why Google Analytics is Switching to Google Analytics 4 and How to Switch Over Manually

Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their websites. These tools help website owners optimize their sites for search engines and better market their sites and potential businesses. Since 2012, Universal Analytics (UA) became the default property type. In 2020, Google released Google Analytic...

What’s New News...

What’s New Newsletter Vol. 164 “Marketing with Audio”

Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your marketing plan, it’s that much more effective. The goal of marketing isn’t just to get people to bu...

AI-Generated Search Engines: ...

AI-Generated Search Engines: Bing Chat vs. Google Bard

After Bing announced they’d integrate the AI-generated chatbot, ChatGPT, Google announced their own rival chatbot, Bard. Since then, Google opened access to Bard via a waitlist (much like Bing) in late March. Unsurprisingly, now that users have access to both, it begs the question of which one is better. In the search engine game, Google has always been the clear winner, with about 93% of the glob...

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