Blog
2017-06-22
E-Newsletters are one way to stay connected with your existing customers, your new customers, and other business partners. Unlike the B2C (Business to Consumer) market, you probably want to send infor...
2017-06-20
Unlike consumers who are emotionally driven to purchase, business purchases are driven by needs and demands, which may come unexpectedly. So, being available when needed is one of the key elements for...
2017-06-15
With the right technology at our fingertips, it’s easy to conduct an online survey. But having the right questions for your survey takes some thought, and that is the key to getting the results you re...
2017-06-13
Now that we’ve gone over the importance of collecting customer feedback after a purchase, let’s talk about the possibility of doing a ‘market survey’ to find out what potential customers might think o...
2017-06-08
Assuming you already have customers, have you asked them why they chose to purchase from you? Have they been happy with the results? It’s possible to be blinded by our love for our own products or ser...
2017-06-06
For a typical consumer, the motivation to purchase a product or service is based more on emotion and desire, but when it comes to a business purchasing a product or service, decisions are based almost...
2017-06-01
We started this blog series a year ago, focused on sharing what we know to help other businesses thrive. As I thought about what topic to write about in June, I decided to shift course and focus on sh...
2017-05-30
Finishing your website is only the beginning of your long endeavor to succeed online. Maintaining your website will be your lifelong mission (or your business’ lifelong mission) in order to keep it ef...
2017-05-25
Once you’ve determined all the elements that need to go into your website, how you lay them out is the next important decision to make. It’s especially important that your website adjusts well to diff...
2017-05-23
The first impression is the key to your success when you are launching your website. Without good visuals to appeal to your potential customers, they will “bounce” out of your website within a few sec...