Blog
2017-02-02
Once upon a time, computing was limited to businesses with enough money to afford big, centralized machines known as “mainframes.” (See image above.) Today, even our smart phones are more powerful tha...
2017-01-31
Generally we think about customer service going through direct communication channels such as telephone, in-store, live chat, and emails. But what about social media? Can it become a channel for custo...
2017-01-30
Silkroad Wine and Spirits, Inc., a customer of PSPinc, recently updated their website! This beautiful website was designed by Silkroad Wine and Spirits and lets their customers easily browse their inv...
2017-01-26
A “brand ambassador” is someone hired by a company to positively represent their brand in the market. The brand ambassador’s job is to spread the story of the company and create more brand awareness w...
2017-01-24
We often forget that the marketing and selling a product or service is only the beginning of a relationship with our customers. Just like your own personal relationships, knowing your customers better...
2017-01-19
Many smaller businesses will have one interaction with a customer, but after the transaction is complete, customers go their own way and forget about the company. An important piece of customer retent...
2017-01-17
Modern communication channels have us talking with businesses via websites, email, and more recently texting, messaging and social media. Welcome to the 21st century communication approach called “omn...
2017-01-12
A good customer experience requires your site to be user friendly with easy-to-find resources and easy-to-take actions. And it’s very important that your website is easy to navigate and functions just...
2017-01-10
If your company isn’t widely known yet, it’s important to let potential customers know you are a legitimate business and you will take care of your customers. Here’s how you can do that: Show them you...
2017-01-05
In my previous post, we defined the customer experience. In this article, I want to show you an example of a poor customer experience I had recently so we can all learn a lesson from it. Two weeks bef...